There’s no doubt that Jordan Brand still holds its crown—but more often than not, their performance innovation is overshadowed by the wide-reaching appeal of their lifestyle drops. Feeling a bit lost in this ever-growing landscape, Jordan Brand needed a dedicated space to spotlight their basketball shoe lineup and let hoopers explore their tech and innovation with ease. 

To help bring them back to the court, we created a dynamic experience that allows hoopers to compare and constrast all of the basketball shoes in their roster. Knowing that the best pair should be built for the way you hoop, the site helps users better understand each shoe’s court-ready tech and product specs by giving them a high-level overview of the play styles it suits best.