︎ Scouts of America
In 2017, Boy Scouts of America announced its decision to strip gender restrictions on membership to their organization. To leverage this momentous occasion, we designed a campaign redefining the physical attributes it takes to be a Scout (notably: no penis required).
What It Takes
With Scouts, we un-gender nature, and give everyone the skills they need to conquer it.
In 2017, Boy Scouts of America announced its decision to strip gender restrictions on membership to their organization. To leverage this momentous occasion, we designed a campaign redefining the physical attributes it takes to be a Scout (notably: no penis required).
What It Takes
With Scouts, we un-gender nature, and give everyone the skills they need to conquer it.
